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Few US-based firms targeting the domestic market can afford to overlook the growing Hispanic population on their doorstep and translating their website into Spanish should be a priority.
Many businesses have struggled to identify areas of growth within developed economies over the past few years. However, the Spanish speaking population is growing exponentially within the United States itself. There's a growing prominence of the Hispanic population in the US and they are mainly reachable through Spanish language communication, advertising and media which is an opportunity for many American businesses.

According to the US Census, Hispanic population increased to 50.5 million in 2010 from 35.3 million in 2000, representing an increase of 43 percent since 2000. Accordingly, Hispanic population now accounts for 16.3 percent of the country's overall population. And by 2050, the Hispanic population in the US is expected to reach 127 million and account for 29 percent of the country's overall population.

There are already 400 million Spanish speakers in the world, spread over some 21 countries. The language is the third most spoken in the world and the Spanish speaking segment is one the fastest growing on earth, with the market for Spanish language media increasing all the time within the US.

There are already over 500 Spanish newspapers and 150 Spanish magazines published in the US and evidence suggests that the Hispanic population responds much better to literature and media in their own language. After all, 70 percent of Hispanics in the US speak Spanish at home. That means there is currently over 50 million potential customers (that's more than 16 percent of the entire US population) primarily speaking Spanish in their everyday lives that your firm will not reach if you don't have a Spanish language website.
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Last edited by nguyenanh422 (2012-05-22 4:14:09 PM)